Slalom: Thrive in Turbulence
Thrive in Turbulence was Slalom’s first global campaign aimed at aligning thought leadership across the organization to a single theme.
As the content lead, I was responsible for drafting campaign copy, sourcing and curating supplementary thought leadership content from Slalom’s blogs and providing editorial support on the hero thought piece. This involved cross-team collaboration with sales, performance marketing, brand/creative, and various other stakeholder groups.
Web copy:
See full campaign website here.
Digital assets:
All of the social assets and digital ads were created in collaboration with the design team.
Email campaign:
This nurture series was part of a re-engagement campaign targeting previously inactive leads.
